Myth #1: 

Even though the 25-34 year old population on Facebook is doubling every 6 months,  the largest growing demographic is the 35-54 year old age group.  A recent report stated that this group had a 276.4% growth rate.  It doesn’t stop there.  The 55+ group is not far behind with a 194.3% growth rate every six months.  As of today, Facebook claims to have doubled its users to 300 million in less than one year.  Half of them log on every day.  Sorry folks, it’s here to stay.

Myth #2: I can make quick money by using Social Networking

When it comes to Social Networking, the more you contribute, participate or engage you will learn that it really is about sharing and giving to others.  It is not just a forum to sell, sell, sell.  You have to express genuine interest in others and see how you can help them.  You are hopefully building lasting relationships that down the road will pay off in business.  The only thing quick about it is that you can be exposed to more individuals from the comfort of your home or office without pounding the pavement in the traditional sense.

Myth #3: The more “Followers” or “Friends” I have means I’ll be more successful.

It’s all about quality not quantity.  We’ve all experienced the buzz of making new friends quickly when you are young.  You might connect with someone and feel that you’ll be friends for life.  What happens?  That great person that you met at the party and promised to keep in touch with is never heard from again.  So goes the road of social networking.  It may be easy to acquire “Friends” or “Followers” but unless these relationships are nurtured they won’t be real.  Having a large # on your list doesn’t mean you have anything to offer them or that they contribute to your personal growth and success.  If you don’t stay in contact with your on-line friends, they are just another name on a list.  Choose wisely. 

Myth #4: Social Networking is a lot of work and is a waste of time

It’s almost like saying that a carpenter’s hammer is a waste of time.  It’s just a tool.  When used properly it gets the job done well.  Social Networking is only a waste of time if you allow it to be.  The initial set up takes some time but even if you feel you aren’t tech savvy enough to get started, applications like LinkedIn and Facebook are designed just for you.  With a profile photo and a simple bio you can get started today.